Second Revolution Communications is a turn-key marketing communications agency equally comfortable working in the non-profit and corporate worlds. Whether you need help with copywriting, digital and print design, branding, campaigns or event management, we work with you and your team to plan, implement and evaluate strategies that will grow your brand and bottom-line.

Brad Pearson — Creative Director

Brad is a digital and print design professional of 20 years, equally at home in the technical and creative worlds — the type who gives both colour theory and coding their due. His first major project was a multimedia CD-ROM annual report, which he proposed to a national telecom company in the mid-90s. Soon after, he waded into the web’s “Wild West” years, marking up HTML in Notepad and designing for 8-bit colour displays. He learned the ins and outs of web design working on corporate projects for companies in the real estate, telecom and energy sectors, while attending OCA (before it was “OCAD”) as a part-time design student. The Browser Wars, Web Standards Project, JavaScript vs. JScript, and advent of CSS were just a few of the technical changes he lived and learned through as the web evolved. After the Dot Com Crash, he returned to OCAD (before it was “OCAD University”) full-time. On graduation, he transitioned to the environmental nonprofit sector, working for the likes of Greenpeace and Earth Day Canada — and has never looked back. His professional passion stems from a love of pure creativity, and a respect for technology and design’s capacity to empower communications for positive social change.

 

Keith Treffry — Strategy Director Emeritus

Keith is an award-winning communications strategist with 25 years’ experience in senior communications roles. Over the course of his career, he has run a successful corporate communications company, provided communications consulting to the Ontario Government’s Management Board Secretariat, and most recently, acted as Director of Communications for a national charity. He was also the lead in securing two national Economic Developers Association of Canada marketing excellence awards (Direct Mail and Service Brochure) and four Economic Developers Council of Ontario marketing excellence awards (Marketing Campaign, Annual Report, Business Brochure, Destination Marketing Brochure).

Keith is highly experienced in marketing communications, public relations and business strategy. He has lead organizational branding and re-branding; strategic planning; internal organizational development reviews; and diversified funding programs. As a senior management team member, he has also established and negotiated corporate relationships with companies that include Toyota Canada, Kruger Products Inc., Sobeys Inc., Staples Canada, Aimia (Aeroplan), DDB Canada and smart Canada. In addition, he has forged and managed media partnerships that include Transcontinental Media, Maclean’s, Metro Canada, Reader’s Digest and 24 Hours.